Upsite Systems Inc., transforming how companies expand into new markets with AI, today announced the appointment of veteran software executive Michael Vollman as Strategic Advisor. Michael’s deep expertise in go-to-market strategy and scaling software companies to multimillion-dollar revenue will support Upsite’s next stage of growth.

With over four decades of leadership experience in scaling software and technology companies—including growing Vignette’s revenue from $3.5 million to $367 million—Vollman brings a proven track record of building market share and accelerating revenue.

“Upsite is solving a trillion-dollar challenge in how companies and governments work together,” said Vollman. “Decisions on where to expand still rely on fragmented data, manual processes, and siloed insights—costing billions in missed opportunities. Upsite’s platform changes that, making expansion decisions faster, smarter, and more transparent.”

Every year, companies invest more than $15 billion in the U.S. alone on expansion projects, while U.S. state governments offer over $95 billion annually in incentives. Globally, this spending reaches hundreds of billions if not trillions. Upsite is building the operating system and AI agents for business expansions—enabling companies to evaluate locations in real time and delegate workflows with governments to AI agents. By combining data on incentives, talent, regulations, labor markets, and live industry trends, Upsite empowers faster, de-risked, and longer-lasting growth decisions.

“Michael’s deep expertise in go-to-market strategy and pricing will help us accelerate our mission,” said Kajal Sanghrajka, Co-Founder of Upsite. “His insights will be critical as we scale our platform and reach more companies navigating complex expansion decisions.”

About Michael Vollman

Michael Vollman is a seasoned software and technology executive with more than 40 years of leadership experience. His career highlights include driving exponential growth at Vignette, AlignStar, and other industry leaders such as Oracle, EDS, and HP, with multiple successful exits and market-defining revenue achievements.