How Upsite is bringing clarity to the U.S. expansion process

Expansion to the U.S. is complicated, but it doesn’t need to be.

For European startups, expansion into the United States is a necessary step in the growth of the organization. From the amount of accessible Venture Capital, to the size of the accessible market, a presence in the world’s largest economy is essential as European companies look to scale their business.

Much like Europe, the United States is a consortium of states and tech ecosystems, each with their own unique advantages, drawbacks, and legal frameworks. An expansion into a new geography is a major investment for scale-ups, and doing it right can be challenging for international companies with limited exposure to the various metropolitan areas and regions within the United States.

At Upsite, we’re giving companies the tools they need to make informed decisions about which U.S. locations are right for their business. With our expansion intelligence platform, companies can quickly benchmark key metropolitan areas to unlock insights into the market size, peer companies, and available talent. With our incentive intelligence layer, expanding companies can see the incentive programs that are available for them in each jurisdiction and how to apply. 

Our platform.

”International Expansion is one of the most consequential moments in a business’s growth. Having the information necessary to compare locations and make the right decision is critical for success in a new geography.”
—Kajal Sanghrajka, Co-Founder, Upsite Systems

The state of the expansion sector

Companies looking for personalized analysis into where they should expand will often need to engage costly consulting services to manually compile key benchmarking data and analyze state and federal incentive programs. For fast-moving and cash-constrained scale-ups, this is not a viable option, leaving C-suites to dedicate on-average 30% of their time towards evaluating various locations prior to an international expansion.

Upsite is cutting through the noise to give companies the data they need to make the right decision for their business.

Our Upsite platform helps European companies reduce the overall risk of expanding into the United States by allowing them to easily:

• Access critical U.S. market expansion data
• Discover available incentive programs across all 50 states
• Benchmark locations with customized analytics

Money left on the table

In 2023, U.S. states spent over $6.4 Billion on business attraction, yet more than 60% of companies failed to take advantage of eligible incentives. Due to the complex nature of many incentive programs, many high-growth companies, especially those coming from abroad lack awareness of the incentives that states offer for investment into their regions. 

Although there are many service providers who offer to file for basic incentives like the Federal R&D tax credit on behalf of companies, most will take a steep cut of 20 - 25% of the total savings, and aren’t aware of the thousands of active state-level incentive programs. At Upsite, we’re empowering companies with the knowledge of what incentive programs are available to them in each state, and how to apply directly with the official economic development agency.

Analysis of the Boston ecosystem for a fictional German cybersecurity client
Take a closer look at the kind of insights that are available on the Upsite platform

Try the Upsite platform for free today and see what your business is missing in the U.S. market. Click here to start your evaluation

Thank you for being a part of our journey to revolutionize international expansion. Learn more about us here.