After years of working with high-growth companies expanding into Europe, I kept running into the same roadblocks: fragmented data, slow decision-making, and a lack of clarity around how to leverage available incentives.
In mid-2024, I reached out to Kajal Sanghrajka—someone I had worked with years earlier while co-founding Mindfire. I had an idea to reimagine global expansion using AI. What I didn’t know? Kajal was days away from giving birth.
She told me to call her back in a few months—and I did. Once she’d made it through the newborn phase (easier said than done, as any parent knows), we got to work. Our first step? Talking to over two dozen founders, CEOs, and CFOs who had gone through expansion firsthand. Their experiences helped us validate the business case and sharpen our vision.
Together, we had seen both sides of the expansion equation: U.S. companies entering Europe, and European founders struggling to navigate the maze of U.S. state programs and hidden incentives. The status quo was not just inefficient—it was costly.
So we founded Upsite Systems: The world’s first platform to provide comprehensive, real-time location data and a marketplace to connect businesses and governments.
Our goal: to make location-based due diligence faster, smarter, and more transparent. By surfacing available incentives, tax credits, and other support programs in real time, we help companies assess new markets with clarity and confidence.
At the same time, we empower local governments to focus their efforts on high-potential businesses that bring real ROI and long-term growth to their regions.
Our first product already maps 2,500+ incentive programs across the U.S., helping companies discover funding opportunities in minutes—not months.
More to come—but we’re excited to finally share the beginning of this journey.
If you're a founder, CFO, or expansion lead navigating growth across borders, we’d love to hear your story.